Founded in 1926 by Aaron and Lillie Straus. Aaron Straus was the founder of Reliable Stores Corporation. Born in 1865, he built the family furniture store into one of America’s largest retail groups. The company was publicly traded on the New York Stock Exchange in 1936. Aaron and Lillie Straus had no children and the Aaron & Lillie Straus Foundation is managed by a Board of Directors composed of descendants of the Directors of the Reliable Stores Corporation.