In 1989 David Suzuki produced a radio series called It’s a Matter of Survival. The series not only won an award, but also warned of impending environmental catastrophe. Thousands of shocked listeners wrote to Suzuki asking how this could be averted and thus a movement was born. A dozen like-minded people met in November 1989 and in September of the following year, the David Suzuki Foundation was officially launched. The foundation’s first projects focused on the economics of sustainability and on forestry, fishing, species at risk, and pesticides. The foundation soon expanded to include a variety of local projects and worked alongside indigenous communities residing on the west coast of Canada as well as ond international projects aimed at tackling the environmental crisis.