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The Giving Season is Getting Started – A Guide for Non-Profits

The last quarter of the year is known as the ‘Giving Season’ by nonprofit organizations. There are a number of national holidays in the last few months of the year and this may make people feel inclined to give more generously than other months in the year.

A study undertaken by The Center on Philosophy in 2012, surveyed donors in the higher income brackets and their trends and habits surrounding when they donate the most. The study found that 42% of respondents gave significantly more during the holiday season. In similar studies, this time of nonprofit organizations, it was found that more than half of all charitable and nonprofit groups received over 50% of their total annual donations between the months of October and December.

Attracting Donors – Helping a Non-Profit Stand Out From The Crowdcharity on the rise

Heading into October – the race is on to attract donors, to deliver a message that will touch the hearts and minds of individuals to encourage them to donate to charity. The Chronicle of Philanthropy noted that donations to charitable organizations rose by 4% in 2015 and that the trend looks set to continue. In the same article it was noted that it was individuals that make up over 70% of all donations each year.

Shout It Out – Billboards? Radio? Television?

Cultivating support for your cause doesn’t mean that you have to try to attract the
wealthiest of donors or spend the largest amount of money on advertising to get donations. It’s more important to start raising awareness by reaching out within communities as opposed to tailoring your donation ‘pitch’ to a wealthy stranger. With the news that over 70% of all annual donations coming from individuals and not necessarily high-net worth donors, there is a lot to be Billboard - Charity tipssaid for making sure that your message is personal, evocative and reaches people on a community level.
Educate potential donors – Get people to get involved, visit your programs, experience the work that you do.
Face Time Your Donors – Go ahead and ask for donations. Set meetings and ask for appointments and be completely upfront about why you’re there. The biggest donors and donations come from face-to-face interaction.

A Thank You Goes a Long Way

Thank donors for their help, and leave the door open for future donations and ways to get involved in your work.
Asking for money is hard work, it’s thankless and tiring, often filled with daily disappointment. Start by getting people interested and involved on a community level and see how much easier it is to ask for donations during The Giving Season.

Thank you for the donation

5 Essential Tips for Social Media Success for Non-Profits

As a non-profit organization, it can be hard to get your message out and even harder to encourage donations, support and increase awareness. In a world of crowdfunding, viral social media, and increasingly more websites competing for the public’s attention, how can a non-profit make sure that they are heard above the din?

Social media should be an important part of every charitable organizations PR and marketing campaign, but how can it be leveraged most effectively to make it count? We’ve come up with 5 essential social media tips for non-profits that will help you be heard.

  1. Choose the Right Social Networks: Define which social networks increase your engagement with your audience and focus your attentions on them specifically. Start with one or two and invest your time, and expertise in them to gain audience engagement and ensure your message is getting through.
  2. Create Groups and Increase Reach: Don’t just post to social media on your own page. Create groups within the social network to increase the chance of people interacting with you. It’s about creating a community, not just a following.
  3. Get a Professional to Help: While you don’t need to invest in a fulltime professional social media manager, it will help tremendously to use a professional to help you get set up and create exciting and interesting pages on your chosen social media accounts.
  4. Be Creative: Get creative, even a little edgy is fine if you’re going to capture more followers, and get them to share your content. The world’s most successful ‘viral’ charity campaigns found a way to excite, and incite people to action.
  5. Give it Time AND Make Time for Social Media: Many people ‘give-up’ on social media before it has had a chance to really get going. You also need to make time each day to devote to your social media activity to really see good results. Between two and six hours per week is a good amount of time when you are getting started, but it’s important to increase that time as your community increases in size.

It’s important to give people everything they need to get involved, make donations and spread the word – social media is one of the best ways to ensure that your non-profit gets the most exposure possible.