The Indigo Love of Reading Foundation was founded in 2004 by Heather Reisman to confront the problems of literacy and educational failure in
Canadian schools. The data was stark. One-third of students in the 3rd grade lacked basic literacy skills. High illiteracy rates were creating a reality of high dropout rates later.
The most impacted were students living in poorer communities. They lacked the financial resources to build up literacy among their student population. Teachers were spending money out of their own pocket for textbooks and other reading materials.
Indigo Books & Music, Inc. decided to tackle the problem head-on by creating a foundation that would ensure access to books and other literacy materials. The focus would be on Canada’s disadvantaged elementary schools.